Harry Potter and The Half Blood Prince

http://www.atomicpopcorn.net/harry-potter-and-the-half-blood-prince-trailer/

Argument: WATCO seeing the sixth Harry Potter on my understanding of the book
Claim: seeing the sixth harry potter will bring my understanding of the series to life
Reason: Because watching this representation will make the scenes in my mind more vivid and concrete.

Audience: Children ages 10-18 as well adults ages 18-40 who have read the books or are familiar with the story. These children and adults are most likely familiar with the Harry Potter series and have seen the previous movies and read all the books. These individuals could be very well educated or not well educated at all. Most, however, are going to be in the middle class who have the time and money to spend on seeing movies.

Goal: To get the audience to spend money and go see the next installment of Harry Potter.

Pathos: This trailer did a great job of using and emotional appeal. The main emotion enlisted is that of curiosity. Since I, like much of the audience, is well acquainted with the story but probably have not visited it in a while, I am drawn into the theatrical representation of certain characters especially the young Tom Riddle. This curiosity shows me just enough to want me to see more. They also use a dark motif and cryptic music to inflict a sense of fear but more anticipation of what this movie will bring.

Sufficient: Through the use of montage and pictures there are a number of magnificent representations of what is to be expected, which can correlate or completely differ from what I had imagined. This will either repulse the audience but in this case since the scenes are specifically chosen for this trailer they make me crave more, thus sufficiently sucking me in.

Relevant: These scenes and phrased used throughout the trailers are all used to pull the audience in and captivate them. By entrancing them in the single minute memory the trailer gives a good representation of what the film will be like without making the audience feel as if they have seen the entire movie.

Effective: This trailer is very effective, I cannot wait to go and see this movie. The main tactic used to make this so effective is the use of pathos. There is not much of a logical or credible argument that can be effective but by using curiosity and excitement I was easily convinced seeing this movie is worth the money and two and a half hours.