Apex Sales Representative

1. Argument: WATCO on signing up for a security system on wallet
Claim: Signing up for a security system will not effect your wallet
Reason: Signing up for a security system provides many beneficial discounts

2. Audience: Young female, lower to middle class, has limited extra money, personable, lives in not nice neighborhood, some luxuries, college student.

3. Goal: Get the individual to sign up for a security system

4. Logos: This is where the primary logic centered itself. Since he could tell that I didn't have much money he focused on the "minimal cost". He did this by reducing the cost from the month charge of 44.99 a month to "a dollar a day!" He mentioned the large discount insurance agency gave as well. His emphasis was on the time and energy that would be saved if I was robbed. He argued instead of wasting my time filing claims and reports it would never happen, therefore indicating that the system pays for itself.

Relevant: The information he gave me was very relevant. By directing the conversation to the fiscal benefits of the system, confronting fiscal disadvantages, he related this product to me individually. Another aspect that made his argument more relevant was the cost of losing my possession, like my computer, that would be harder to replace than a simple trip to the store. In this case he did effectively base the argument for his audience.

Ethos: This salesperson I had did not establish good credibility. He had his hair all spike up and was to eager to get inside my home with out developing a better relationship with me. The logic he used was also detrimental to his credibility and our relationship because when that dollar a day turned into a lot more than that I no longer could trust anything he said. His ability to graze over hot spot issues was good but did not go unnoticed and in the end I did not really see him as an authority or someone I wanted to trust.

5. This argument was not effective. His argument rested in Logos but the logic was only useful for very specific situation that were fairly unlikely. Breaking the monthly price of the system down to just over a day was a very smart move because it made the choice easier to justify logically but he underestimated my ability to calculate and then when the price was much more than just over thirty dollars a day, it really damaged his credibility and I was no longer able trust his logic. Overall his logic was good, it made sense and really exemplified my thinking process but since I did not feel secure I was no where close to being persuade or sold on the system.

Blog Post 2: Justin Timberlake Pepsi Commercial

http://video.google.com/videosearch?hl=en&q=tv%20commercials&um=1&ie=UTF-8&sa=N&tab=wv#q=pepsi%20commercial%20justin%20timberlake&hl=en&emb=0

1. What are the consequences of drinking Pepsi on winning a chance on Meeting Justin Timberlake
Claim: drinking Pepsi skyrockets your chances of meeting Justin Timberlake
Reason: Because drinking Pepsi enters you into a drawing to win Justin Timberlake

2. The audience is primarily youth ages 8-30 who enjoy pop music or pop culture. These youth are middle to upper-class who has access to spending money and enjoy consumerism. This ad targets those who feel lucky or are likely to participate in contest, are happy, light-hearted and want to interact with celebrities. This ad is primarily for people who already drink Pepsi and enjoy it.

3. The goal of this commercial is to have 60% of youth Pepsi drinkers buy more Pepsi products.

4. Ethos: This ad establishes a relationship with the viewers by showing Justin Timberlake in a normal relatable context. There is also a relationship built when Justin finishes in the backyard on a summer day with three girls drinking Pepsi. This builds credibility because it emphasizes that the company knows and understands those in their target audience. By having Justin start in a restaurant with friends goofing off makes him interesting and personable, and also shows his humanity instead of his star power, that draws individuals into wanting to be around him.

Pathos: There are a number of sequences that inflict different emotional responses. By having a sound that corresponds with Justin flying through the air first inflicts the emotional response of curiosity and suspense. This is very effective because it keeps the viewer interested in the final destination. When Justin is thrown into the mail box again and again the emotional response is humorous and familiarity with the social norm or expected reaction. The biggest emotional response this commercial inflicts in wonder or fun. At the end of the commercial the individual has enjoyed watching the commercial and are more likely to remember this feeling when at the store.

Logos: Logic was not really a factor, but there was an emphasis that the more Pepsi drank the more prizes the individual can win.

5. This is a very effective advertisement due primarily to pathos. Since the individual has enjoyed watching the commercial and laughing at the crazy circumstances they will be more likely to remember this when at the checkout counter or when faces with a beverage option they can project that fun experience onto themselves and choose Pepsi.

Still Advertisement

1. 1. The argument is that this videographer company provides vivid, memorable, elegant, personal portrayal of your wedding.

2. 2. The audience is middle class to upper-middle class brides, who are from ages 20-30 years old. The target bride is one who is having a traditional wedding ceremony, has put a lot of thought into the wedding process, wants to remember her wedding vividly, and wants the memories to be professionally done.

3. 3. The goal is to have about half of all brides call the company or check out the website to receive more information on the packages available and ultimately book a package for their wedding.

4. 4. Ethos: This ad establishes credibility by using stills from weddings they have videotaped throughout the advertisement. The use words that emphasis their professionalism such as “unobtrusive” and “authentic” this helps the reader develop a relationship with the videographer that is based on mutual understanding and expectations of the business. This helps them feel as if the company knows and understand their individual wedding.

Pathos: The ad helps the reader feel at ease by describing in single words their approach; the use of simplicity solidifies this effect. It also inspires the reader to imagine their wedding day as perfect with very picturesque photographs that convey a number of different emotions, such as fun, to romance, to fairytale circumstances.

Logos: The primary source of logos is the use of “Willamette Valley’s Premier Wedding Video Specialist”. This conveys that the individual deserves to have the one who is the best of all the videographers in the area. There is very little logic in this argument but the audience would probably not respond to logos since the wedding is not a time to think things through and make a choice accordingly.

5. 5. I feel that this ad is effective primarily because of the use of pathos. Weddings are traditionally an emotional and relationship based occasion especially for the bride. This event is also closely tied to dreams and aspirations, so the use of emotional expectations is important. Since the ad focuses on inflicting many different emotional responses the bride will find this company more relatable and therefore decide to visit this company’s website or call them to get more information on their packages or book a date.

Testing

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