Blog Post 2: Justin Timberlake Pepsi Commercial

http://video.google.com/videosearch?hl=en&q=tv%20commercials&um=1&ie=UTF-8&sa=N&tab=wv#q=pepsi%20commercial%20justin%20timberlake&hl=en&emb=0

1. What are the consequences of drinking Pepsi on winning a chance on Meeting Justin Timberlake
Claim: drinking Pepsi skyrockets your chances of meeting Justin Timberlake
Reason: Because drinking Pepsi enters you into a drawing to win Justin Timberlake

2. The audience is primarily youth ages 8-30 who enjoy pop music or pop culture. These youth are middle to upper-class who has access to spending money and enjoy consumerism. This ad targets those who feel lucky or are likely to participate in contest, are happy, light-hearted and want to interact with celebrities. This ad is primarily for people who already drink Pepsi and enjoy it.

3. The goal of this commercial is to have 60% of youth Pepsi drinkers buy more Pepsi products.

4. Ethos: This ad establishes a relationship with the viewers by showing Justin Timberlake in a normal relatable context. There is also a relationship built when Justin finishes in the backyard on a summer day with three girls drinking Pepsi. This builds credibility because it emphasizes that the company knows and understands those in their target audience. By having Justin start in a restaurant with friends goofing off makes him interesting and personable, and also shows his humanity instead of his star power, that draws individuals into wanting to be around him.

Pathos: There are a number of sequences that inflict different emotional responses. By having a sound that corresponds with Justin flying through the air first inflicts the emotional response of curiosity and suspense. This is very effective because it keeps the viewer interested in the final destination. When Justin is thrown into the mail box again and again the emotional response is humorous and familiarity with the social norm or expected reaction. The biggest emotional response this commercial inflicts in wonder or fun. At the end of the commercial the individual has enjoyed watching the commercial and are more likely to remember this feeling when at the store.

Logos: Logic was not really a factor, but there was an emphasis that the more Pepsi drank the more prizes the individual can win.

5. This is a very effective advertisement due primarily to pathos. Since the individual has enjoyed watching the commercial and laughing at the crazy circumstances they will be more likely to remember this when at the checkout counter or when faces with a beverage option they can project that fun experience onto themselves and choose Pepsi.