Apex Sales Representative

1. Argument: WATCO on signing up for a security system on wallet
Claim: Signing up for a security system will not effect your wallet
Reason: Signing up for a security system provides many beneficial discounts

2. Audience: Young female, lower to middle class, has limited extra money, personable, lives in not nice neighborhood, some luxuries, college student.

3. Goal: Get the individual to sign up for a security system

4. Logos: This is where the primary logic centered itself. Since he could tell that I didn't have much money he focused on the "minimal cost". He did this by reducing the cost from the month charge of 44.99 a month to "a dollar a day!" He mentioned the large discount insurance agency gave as well. His emphasis was on the time and energy that would be saved if I was robbed. He argued instead of wasting my time filing claims and reports it would never happen, therefore indicating that the system pays for itself.

Relevant: The information he gave me was very relevant. By directing the conversation to the fiscal benefits of the system, confronting fiscal disadvantages, he related this product to me individually. Another aspect that made his argument more relevant was the cost of losing my possession, like my computer, that would be harder to replace than a simple trip to the store. In this case he did effectively base the argument for his audience.

Ethos: This salesperson I had did not establish good credibility. He had his hair all spike up and was to eager to get inside my home with out developing a better relationship with me. The logic he used was also detrimental to his credibility and our relationship because when that dollar a day turned into a lot more than that I no longer could trust anything he said. His ability to graze over hot spot issues was good but did not go unnoticed and in the end I did not really see him as an authority or someone I wanted to trust.

5. This argument was not effective. His argument rested in Logos but the logic was only useful for very specific situation that were fairly unlikely. Breaking the monthly price of the system down to just over a day was a very smart move because it made the choice easier to justify logically but he underestimated my ability to calculate and then when the price was much more than just over thirty dollars a day, it really damaged his credibility and I was no longer able trust his logic. Overall his logic was good, it made sense and really exemplified my thinking process but since I did not feel secure I was no where close to being persuade or sold on the system.