http://www.youtube.com/watch?v=cQ25-glGRzI
WATCO being a “punk rock” girl on your ability to steal a boyfriend
Being a “punk rock” girl increases your chances of stealing another girl’s boyfriend
Because being a “punk rock” girl makes you assertive and powerful.
Audience: The audience in this instance in preteens and teenage girls who are into the music scene. They prefer punk rock music and most likely try to be different from their peers be able to stand out. These girls are also into boys and are seeking to get a boyfriend.
Goal: To get girls to be assertive individualistic “punk rock” girls.
Ethos: There is a lot of credibility built up by the singer. Not only does she actually get the guy in the end but all of her actions are portrayed as powerful and effective. The action of hitting the current girlfriend in the head with the golf ball is portrayed as funny and useful. This in real life is a misdemeanor and rude but because this scene is surrounded with dance scenes in which the singer is portrayed with many friends who are singing along with her.
Pathos: The main emotion that is inflicted is excitement. The whole dating scene especially at the young teenage years is unknown and therefore very exciting, so using the bright colors, constant movement intermixed with common dating scenes such as mini golf and a picture booth give the audience the feeling of reality and excitement inspiring girls to become like the singer.
Sufficient: For the audience there is sufficient evidence provided. The audience does not rely heavily on internal feelings or perceptions there only needs to be an outwardly perception that this tactic will work. Through the bright colors and teen themed places and set the argument is sufficient
Effective: This music video was so energetic and enthusiastic I think it was pretty effective. I think it was mainly effective due to the Ethos presented through the singer’s actions and persona. Since she is seen as such a credible and popular source of the “punk rock” persona her actions throughout the video become worth more. After watching this video girls who were already into this type of scene are going to be persuaded of this argument.
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