President Gerald Fords Pardom of Richard Nixon

http://www.historyplace.com/speeches/ford.htm

WATCO of pardoning Richard Nixon on the popularity of President Gerald Ford
Claim pardoning Richard Nixon will not affect the popularity of President Gerald Ford
Reason because pardoning Richard Nixon was not an easy choice for the President to make

Audience: The entire American public who are informed citizens and understanding the Nixon scandal and may or may not persecute him for the crimes he committed.

Goal: For people not to prosecute Gerald Ford for the pardoning of Richard Nixon

Ethos: Ford attempts to build a unique type of credibility. Instead of attempting to look at absolute expert in this, he attempts to look humble. Through humility he is less likely to be ridiculed for his actions. Instead he uses the credibility of God and the authority of God and personal humility to pull the national people onto his side.

Pathos: Gerald Ford uses a highly emotional appeal. He mainly attempts to inflict the emotional response of loyalty and empathy. He does this by referencing how hard of a decision this was for him to make, and essentially it was not about condemning of condoning the actions of President Nixon but freeing the nation from the hold that this scandal held on them.

Sufficient: The evidence in this case was not sufficient. There was not a lot of evidence for why this decision was made. A lot of his appeal was emotionally based for the audience is so large and varied that this appeal is not going to be enough for a lot of people. Instead of seeming humble it is going to feel like Ford is using a scapegoat of difficulty to help a friend.
Effective: this is a hard speech to say that it is efficient or not. Since the audience is so varied there is really a plethora of effectiveness. For the average American, however, this is not going to be terribly effective. Nixon was the first to truly deceive and surprise the American people, and the enormity of that crime was hard to understand and hard to understand why it would be pardoned by the President. I think that in the end the deep seeded emotional feelings associated with Nixon were likely to rub off on Ford, regardless of how he prefaced his decision.