Glen Pace

http://www.lds.org/ldsorg/v/index.jsp?vgnextoid=2354fccf2b7db010VgnVCM1000004d82620aRCRD&locale=0&sourceId=a30eef960417b010VgnVCM1000004d82620a____&hideNav=1

WATCO not using welfare on your ability to do service
Not using welfare will impede your ability to give service
Because no using welfare does not give you the means to perform service for others.

Audience: This audience is LDS members worldwide who believe in the teachings of the gospel and apply them to their everyday life. There is no financial bracket that this applies to or even ethnicity or nationality. This can also be applied to the entire world, not just those who are LDS but it is more geared to the LDS faith.

Goal: To have the audience use and support the welfare program of the church in hopes of supporting welfare later on in life.

Ethos: The author builds his credibility by mentioning his meetings with the Prophet. This shows that although he is not extremely well known his ideas and service are supported by the most essential leaders of the church. He also builds his credibility by making himself relatable, mentioning personal experience he had allowed the audience to connect to him and open their opinions

Pathos: When talking about welfare many experience guilt or shame. The author does a good job of evoking the emotional response of responsibility to counter these feelings. Instead of the audience feeling guilt they are able to view themselves as receiving help only to help enable them to help other.

Sufficient: there is a sufficient amount of evidence for the audience to trust and change their mind set about the ideas and principles of welfare. Especially when he said that there is never an end to welfare, only a middle and a middle, this stresses the point that welfare is not abnormal, evil or because of personal failure, but that it is a part of life that must be provided for.

Effective: I do think it was effective, at least for that moment. I think it would have helped those in the lower stratus who need assistance. They would feel comforted and hopeful that they would be able to repay the assistance that they are using. Ido not think that this would be as effective for those who have never needed assistance, they may have a harder time internalizing the principles and applying them to their own life, considering they have never really had to use the welfare system themselves.