Glen Pace

http://www.lds.org/ldsorg/v/index.jsp?vgnextoid=2354fccf2b7db010VgnVCM1000004d82620aRCRD&locale=0&sourceId=a30eef960417b010VgnVCM1000004d82620a____&hideNav=1

WATCO not using welfare on your ability to do service
Not using welfare will impede your ability to give service
Because no using welfare does not give you the means to perform service for others.

Audience: This audience is LDS members worldwide who believe in the teachings of the gospel and apply them to their everyday life. There is no financial bracket that this applies to or even ethnicity or nationality. This can also be applied to the entire world, not just those who are LDS but it is more geared to the LDS faith.

Goal: To have the audience use and support the welfare program of the church in hopes of supporting welfare later on in life.

Ethos: The author builds his credibility by mentioning his meetings with the Prophet. This shows that although he is not extremely well known his ideas and service are supported by the most essential leaders of the church. He also builds his credibility by making himself relatable, mentioning personal experience he had allowed the audience to connect to him and open their opinions

Pathos: When talking about welfare many experience guilt or shame. The author does a good job of evoking the emotional response of responsibility to counter these feelings. Instead of the audience feeling guilt they are able to view themselves as receiving help only to help enable them to help other.

Sufficient: there is a sufficient amount of evidence for the audience to trust and change their mind set about the ideas and principles of welfare. Especially when he said that there is never an end to welfare, only a middle and a middle, this stresses the point that welfare is not abnormal, evil or because of personal failure, but that it is a part of life that must be provided for.

Effective: I do think it was effective, at least for that moment. I think it would have helped those in the lower stratus who need assistance. They would feel comforted and hopeful that they would be able to repay the assistance that they are using. Ido not think that this would be as effective for those who have never needed assistance, they may have a harder time internalizing the principles and applying them to their own life, considering they have never really had to use the welfare system themselves.

President Gerald Fords Pardom of Richard Nixon

http://www.historyplace.com/speeches/ford.htm

WATCO of pardoning Richard Nixon on the popularity of President Gerald Ford
Claim pardoning Richard Nixon will not affect the popularity of President Gerald Ford
Reason because pardoning Richard Nixon was not an easy choice for the President to make

Audience: The entire American public who are informed citizens and understanding the Nixon scandal and may or may not persecute him for the crimes he committed.

Goal: For people not to prosecute Gerald Ford for the pardoning of Richard Nixon

Ethos: Ford attempts to build a unique type of credibility. Instead of attempting to look at absolute expert in this, he attempts to look humble. Through humility he is less likely to be ridiculed for his actions. Instead he uses the credibility of God and the authority of God and personal humility to pull the national people onto his side.

Pathos: Gerald Ford uses a highly emotional appeal. He mainly attempts to inflict the emotional response of loyalty and empathy. He does this by referencing how hard of a decision this was for him to make, and essentially it was not about condemning of condoning the actions of President Nixon but freeing the nation from the hold that this scandal held on them.

Sufficient: The evidence in this case was not sufficient. There was not a lot of evidence for why this decision was made. A lot of his appeal was emotionally based for the audience is so large and varied that this appeal is not going to be enough for a lot of people. Instead of seeming humble it is going to feel like Ford is using a scapegoat of difficulty to help a friend.
Effective: this is a hard speech to say that it is efficient or not. Since the audience is so varied there is really a plethora of effectiveness. For the average American, however, this is not going to be terribly effective. Nixon was the first to truly deceive and surprise the American people, and the enormity of that crime was hard to understand and hard to understand why it would be pardoned by the President. I think that in the end the deep seeded emotional feelings associated with Nixon were likely to rub off on Ford, regardless of how he prefaced his decision.

I Don't Like Your Girlfriend- Avril Lavigne

http://www.youtube.com/watch?v=cQ25-glGRzI

WATCO being a “punk rock” girl on your ability to steal a boyfriend
Being a “punk rock” girl increases your chances of stealing another girl’s boyfriend
Because being a “punk rock” girl makes you assertive and powerful.

Audience: The audience in this instance in preteens and teenage girls who are into the music scene. They prefer punk rock music and most likely try to be different from their peers be able to stand out. These girls are also into boys and are seeking to get a boyfriend.

Goal: To get girls to be assertive individualistic “punk rock” girls.

Ethos: There is a lot of credibility built up by the singer. Not only does she actually get the guy in the end but all of her actions are portrayed as powerful and effective. The action of hitting the current girlfriend in the head with the golf ball is portrayed as funny and useful. This in real life is a misdemeanor and rude but because this scene is surrounded with dance scenes in which the singer is portrayed with many friends who are singing along with her.

Pathos: The main emotion that is inflicted is excitement. The whole dating scene especially at the young teenage years is unknown and therefore very exciting, so using the bright colors, constant movement intermixed with common dating scenes such as mini golf and a picture booth give the audience the feeling of reality and excitement inspiring girls to become like the singer.

Sufficient: For the audience there is sufficient evidence provided. The audience does not rely heavily on internal feelings or perceptions there only needs to be an outwardly perception that this tactic will work. Through the bright colors and teen themed places and set the argument is sufficient

Effective: This music video was so energetic and enthusiastic I think it was pretty effective. I think it was mainly effective due to the Ethos presented through the singer’s actions and persona. Since she is seen as such a credible and popular source of the “punk rock” persona her actions throughout the video become worth more. After watching this video girls who were already into this type of scene are going to be persuaded of this argument.

Paper A

WATCO enrolling your child in swimming lessons early in life on their ability to
Claim: enrolling your child in swimming lessons early in life will increase their mental health
Reason: Because enrolling your child in swim lessons early gives them opportunities to experience to build confidence.

Audience: young mothers ages 22-35. Lower to upper-middle class, young children ages 9 months-4 years. Involved in their Childs development, college educated, has positive expectations of Childs future life,

Goal: Get Parents to being swim lessons before age 4.

Pathos: Every parent feels for their child and so it can be a struggle to separate with their child for the first time. I address this by suggesting parent and child classes. I really emphasizes how these classes can really establish a strong mental connection between parent and child, making their bond strong and the anxiety of separation a little bit easier to deal with. By taking this approach I play on the emotional attachment that parents have with their children. I also use the notion of responsibility to make parents feel that they are obligated to do what is best for their children and early swim lessons are best for their children.

Logos: Since the parents are much focused on providing good opportunities for their children the parents are very concerned about having the reasoning for this argument to be logical. This paper focuses on addressing the major parental concerns fully because it is through the logic that parents will see some of their false ideals and instigate a willing to change them.

Relevant: This paper uses a whole bunch on information from all different sources. This is a good tactic because it helps the information remain relevant to all different situations. Parents would not have understood or agreed with the notion that early swimming lessons are mentally beneficial unless they are applicable outside the pool. Bring in different informational sources help to show that the mental benefits are wide spread throughout a child’s lifetime.

I think that this paper was very effective. This article was probably not the best written paper but by making it personal to the parents the paper gives a good break down of the major mental benefits for beginning swim lessons early not only in the pool but throughout the child’s life. I think it is mainly through Logos that I was able to address some legitimate fears of parents and address how those fallacies can hold their child back. And the best way to address these fears is to begin early which will benefitting them early.

Paper 2 Source

http://www.guardian.co.uk/technology/2006/sep/14/news.uknews

WATCO having an online social account of exposure to pornography and online-bullying
Claim: having an online social account will dramatically increase ones exposure to pornography and online-bullying
Reason: Because social networks are unable to effectively monitor interactions between their various users

Goal: To get parents to monitor and restrict online social account using by teenagers.

Audience: This would be parents of new teenagers, meaning that they have their oldest becoming a teenager, who are fairly conservative and feel the need to intervene in their child’s life for their child’s protection. This would most likely be a two parent house hold with a more traditional set up. These parents would also have strict rules concerning curfews, grades, and demeanor.

Ethos: The author of this argument develops credibility through having personal experience to rely on. By citing a shopper’s magazine who participated directly in the social networks the author brings up real life situations which children can and do experience. The author is not talking in hypothetical’s but in real life time, that parents can understand that these dangers are prominent in these social networks, which builds a relationship and credibility with the audience.

Pathos: Since this argument is geared toward parents of new teenagers they are apprehensive about the troubling time that is about to happen in their hormonal teenagers lives. The author accentuates this fear by enlisting the “mean world syndrome” or making the social networking sites appear more vicious and scary than they might actually be. By enlisting this fear present in our dangerous world today parents are going to be more open to listening to adopting the claim as their own.

Sufficient: The author does a great job of incorporating the perspective of MySpace and Bebe (the two cites the discuss exclusively) this changes the argument changes a little bit to emphasize that these sites are not inherently bad or evil, but instead shows that these sites are dangerous because of the content that cannot always be prevented.

Conclusion: This argument is fairly effective especially because of the sufficiency of the argument. If this argument had been completely one-sided unwilling to concede that these sites attempt to control their pornography and bullying content reasonable parents would have viewed this argument as unrealistic. By appearing more reasonable and having a lot of personal evidence to back up their claim the author is able to effectively persuade their audience.

Visual Art: The First Vision

WATCO of seeing God and Christ on your relation to the physical world

Claim: Seeing God and Christ in front of you draws you out of your physical world

Reason: Because seeing God and Christ break the rules of the physical world

Audience: The Audience for this piece of visual art is centered on those who are Latter-Day Saints or those investigating the church. The economic status will range from very poor to very rich and education doesn’t really matter. The most important aspect of this audience is that they are seeking or have sought truth and understand the general premise to the story this piece of art represents.

Goal: To have the audience develop a faith and Knowledge of God and Christ and their abilities.

Ethos: The artist establishes credibility through having a strict interpretation of the story, instead of adding a more liberal or symbolic interpretation. This builds credibility by reinforcing the viewers understanding of the piece and by making his artistic interpretations more unique and personal for the viewer. It is through this credibility that the viewer can then notice how Joseph Smith looks to being pulled out of his element into the light, how the grove seems to move to frame the speakers and how the focal point is not on Joseph Smith but on Christ and God.

Pathos: The artist uses a lot of different color patterns to inflict different emotions. The outer rim of the painting is all darkened woods, with the back, shaded view of Joseph Smith. To inspire awe the artist represented God and Christ and not only white in clothing but their very presence transform their surroundings until they are no longer in any darkness. The trees also frame God and Christ which shows their power over the physical world.

Accurate: The argument is accurate. Those in the audience, who have an understanding on the persons of Christ and God, would understand that the physical world is subject to the rules and dominions of God. The painter does a great job of using this realistic interpretation to not question that philosophy but rather reinforce it.

This Painting is very effective primarily because of the use of Pathos. The painter is invokes a lot of emotional response and awe that draws in the audience and allows them to experience the mind and world altering presences of the supreme.

Harry Potter and The Half Blood Prince

http://www.atomicpopcorn.net/harry-potter-and-the-half-blood-prince-trailer/

Argument: WATCO seeing the sixth Harry Potter on my understanding of the book
Claim: seeing the sixth harry potter will bring my understanding of the series to life
Reason: Because watching this representation will make the scenes in my mind more vivid and concrete.

Audience: Children ages 10-18 as well adults ages 18-40 who have read the books or are familiar with the story. These children and adults are most likely familiar with the Harry Potter series and have seen the previous movies and read all the books. These individuals could be very well educated or not well educated at all. Most, however, are going to be in the middle class who have the time and money to spend on seeing movies.

Goal: To get the audience to spend money and go see the next installment of Harry Potter.

Pathos: This trailer did a great job of using and emotional appeal. The main emotion enlisted is that of curiosity. Since I, like much of the audience, is well acquainted with the story but probably have not visited it in a while, I am drawn into the theatrical representation of certain characters especially the young Tom Riddle. This curiosity shows me just enough to want me to see more. They also use a dark motif and cryptic music to inflict a sense of fear but more anticipation of what this movie will bring.

Sufficient: Through the use of montage and pictures there are a number of magnificent representations of what is to be expected, which can correlate or completely differ from what I had imagined. This will either repulse the audience but in this case since the scenes are specifically chosen for this trailer they make me crave more, thus sufficiently sucking me in.

Relevant: These scenes and phrased used throughout the trailers are all used to pull the audience in and captivate them. By entrancing them in the single minute memory the trailer gives a good representation of what the film will be like without making the audience feel as if they have seen the entire movie.

Effective: This trailer is very effective, I cannot wait to go and see this movie. The main tactic used to make this so effective is the use of pathos. There is not much of a logical or credible argument that can be effective but by using curiosity and excitement I was easily convinced seeing this movie is worth the money and two and a half hours.

PAPER A SOURCE

Aquatic Readiness: Developing Water Competence in Young Children
By Stephen Langendorfer, Lawrence D. Bruya
Published by Human Kinetics, 1995

Page 9

Argument: WATCO of Treated Swimming Pool Water on Development of Harmful Bacteria and Parasites
Claim: Pool Water Prevents the Growing of Harmful Bacteria
Reason: Because Treated Pool Water Because They Must Comply and Meet State Minimums

Audience: Experienced Aquatic Professionals who are attempting to draw the public into the pool and hear many common myths. These individuals would be well educated on the overall workings of swimming facilities, but probably lack extensive knowledge of the chemical processes they enlist.

Goal: To spread the truth about the safety of the pool setting to communities through community expertise.

Ethos: This author developed a strong relationship by first acknowledging that there is a common myth about swimming pools as a breeding ground for bacteria and parasites that are immune to the effects of chlorine or bromine. Acknowledging this to those who have probably heard the myth or may even believe it creates a sense of unity between the reader and the author showing that they have had similar experiences. The author also establishes credibility by using formal terms and historical events in aquatic history indicating they are well equip to address this matter.

Pathos: This author told stories of the origin of this myth to draw the reader into the article and make it more interesting and applicable but besides this there was little emotion solicited by the authors because they hope to debunk unfounded myths not by creating new unexplained facts

Relevant: The information used by the author is extremely relevant especially when they explain where the myth had received it start. Using this information it is becomes easier to accept this as a myth, but the authors did not explain further what state minimums are, only that they are sufficient. All the information is relevant, but the information more relevant to the actual claim is rather sparse. The authors also limit their arguments to swimming pools which are require to meet state minimums and explicitly state that other facility the spread of bacteria could be possible.
Effective: The argument was very effective primarily because of the ethos. The author did not rely on a lot of jargon or scientific formulas to assert their claim but establishing credibility and a relationship with the reader they were able to lead a logic based conclusion that the audience would have been able to follow and accept. By establishing credibility the authors did not need to be overly specific but more specific to their audience.

Toby Keith: Courtesy of the Red, White and Blue

Argument: America is a proud country who will work to defend their own

Audience: The audience consists of all lower and middle class Americans who have pride in their country. The audience is patriotic and most likely holds strong Christian values and believes in the American dream. This is focused at those who are either in the military or have family members in the military who believe in pay back and defending something with violent force.

Goal: To raise patriotism and support immediate retaliation and the military troops

Ethos: There is a lot of credibility established in this song. The one verse in particular talks about how Toby Keith’s Father Lost his eye in battle but that did not deter him from the participation in flying the American Flag in his yard and overall supporting the country and continuing to believe in its values and cause. This shows great credibility because Toby is then not someone speaking idyllically about war and its effects but from personal experience and how war can affect the individual and how that is only another reason our support must be unwavering. He also relates to the specific audience by not

Pathos: Toby used pathos as his main tool in this argument. By using slower softer tunes to inflict sorrow and memory of the 9/11 attacks which then crescendo up to his main argument of retaliation the audience is able to take the sadness and turn it into the pride in their countries ability to make up for the 9/11 attack. He also uses immense imagery of symbolically American icons to reinforce the unity and cooperation of the individual into a group or united front.

Sufficient: This song is in no way present sufficient information because it idealizes the actual happenings of war, and although it refers briefly to the idea of lose in time of war that is where it stops. There is not a discussion of the actual losing of life on the other side or how and if the government would retaliate cautiously, simply that they would retaliate.

Effective: Yes, this was a very affective song. Although it did not give sufficient evidence for the massive undertaking a war, and subsequent wars, would be the emotional appeal right after 9/11 was so strong that this song effectively united the audience into one mind set which was retaliation on a large scale.

Song Words

American Girls and American Guys
We'll always stand up and salute
We'll always recognize
When we see Old Glory Flying
There's a lot of men dead
So we can sleep in peace at night
When we lay down our head

My daddy served in the army
Where he lost his right eye
But he flew a flag out in our yard
Until the day that he died
He wanted my mother, my brother, my sister and me
To grow up and live happy
In the land of the free.

Now this nation that I love
Has fallen under attack
A mighty sucker punch came flyin' in
From somewhere in the back
Soon as we could see clearly
Through our big black eye
Man, we lit up your world
Like the 4th of July

Hey Uncle Sam
Put your name at the top of his list
And the Statue of Liberty
Started shakin' her fist
And the eagle will fly
Man, it's gonna be hell
When you hear Mother Freedom
Start ringin' her bell
And it feels like the whole wide world is raining down on you
Brought to you Courtesy of the Red White and Blue

Justice will be served
And the battle will rage
This big dog will fight
When you rattle his cage
And you'll be sorry that you messed with
The U.S. of A.
`Cause we`ll put a bullet in your ass
It`s the American way

Hey Uncle Sam
Put your name at the top of his list
And the Statue of Liberty
Started shakin' her fist
And the eagle will fly
Man, it's gonna be hell
When you hear Mother Freedom
Start ringin' her bell
And it feels like the whole wide world is raining down on you
Brought to you Courtesy of the Red White and Blue

Apex Sales Representative

1. Argument: WATCO on signing up for a security system on wallet
Claim: Signing up for a security system will not effect your wallet
Reason: Signing up for a security system provides many beneficial discounts

2. Audience: Young female, lower to middle class, has limited extra money, personable, lives in not nice neighborhood, some luxuries, college student.

3. Goal: Get the individual to sign up for a security system

4. Logos: This is where the primary logic centered itself. Since he could tell that I didn't have much money he focused on the "minimal cost". He did this by reducing the cost from the month charge of 44.99 a month to "a dollar a day!" He mentioned the large discount insurance agency gave as well. His emphasis was on the time and energy that would be saved if I was robbed. He argued instead of wasting my time filing claims and reports it would never happen, therefore indicating that the system pays for itself.

Relevant: The information he gave me was very relevant. By directing the conversation to the fiscal benefits of the system, confronting fiscal disadvantages, he related this product to me individually. Another aspect that made his argument more relevant was the cost of losing my possession, like my computer, that would be harder to replace than a simple trip to the store. In this case he did effectively base the argument for his audience.

Ethos: This salesperson I had did not establish good credibility. He had his hair all spike up and was to eager to get inside my home with out developing a better relationship with me. The logic he used was also detrimental to his credibility and our relationship because when that dollar a day turned into a lot more than that I no longer could trust anything he said. His ability to graze over hot spot issues was good but did not go unnoticed and in the end I did not really see him as an authority or someone I wanted to trust.

5. This argument was not effective. His argument rested in Logos but the logic was only useful for very specific situation that were fairly unlikely. Breaking the monthly price of the system down to just over a day was a very smart move because it made the choice easier to justify logically but he underestimated my ability to calculate and then when the price was much more than just over thirty dollars a day, it really damaged his credibility and I was no longer able trust his logic. Overall his logic was good, it made sense and really exemplified my thinking process but since I did not feel secure I was no where close to being persuade or sold on the system.

Blog Post 2: Justin Timberlake Pepsi Commercial

http://video.google.com/videosearch?hl=en&q=tv%20commercials&um=1&ie=UTF-8&sa=N&tab=wv#q=pepsi%20commercial%20justin%20timberlake&hl=en&emb=0

1. What are the consequences of drinking Pepsi on winning a chance on Meeting Justin Timberlake
Claim: drinking Pepsi skyrockets your chances of meeting Justin Timberlake
Reason: Because drinking Pepsi enters you into a drawing to win Justin Timberlake

2. The audience is primarily youth ages 8-30 who enjoy pop music or pop culture. These youth are middle to upper-class who has access to spending money and enjoy consumerism. This ad targets those who feel lucky or are likely to participate in contest, are happy, light-hearted and want to interact with celebrities. This ad is primarily for people who already drink Pepsi and enjoy it.

3. The goal of this commercial is to have 60% of youth Pepsi drinkers buy more Pepsi products.

4. Ethos: This ad establishes a relationship with the viewers by showing Justin Timberlake in a normal relatable context. There is also a relationship built when Justin finishes in the backyard on a summer day with three girls drinking Pepsi. This builds credibility because it emphasizes that the company knows and understands those in their target audience. By having Justin start in a restaurant with friends goofing off makes him interesting and personable, and also shows his humanity instead of his star power, that draws individuals into wanting to be around him.

Pathos: There are a number of sequences that inflict different emotional responses. By having a sound that corresponds with Justin flying through the air first inflicts the emotional response of curiosity and suspense. This is very effective because it keeps the viewer interested in the final destination. When Justin is thrown into the mail box again and again the emotional response is humorous and familiarity with the social norm or expected reaction. The biggest emotional response this commercial inflicts in wonder or fun. At the end of the commercial the individual has enjoyed watching the commercial and are more likely to remember this feeling when at the store.

Logos: Logic was not really a factor, but there was an emphasis that the more Pepsi drank the more prizes the individual can win.

5. This is a very effective advertisement due primarily to pathos. Since the individual has enjoyed watching the commercial and laughing at the crazy circumstances they will be more likely to remember this when at the checkout counter or when faces with a beverage option they can project that fun experience onto themselves and choose Pepsi.

Still Advertisement

1. 1. The argument is that this videographer company provides vivid, memorable, elegant, personal portrayal of your wedding.

2. 2. The audience is middle class to upper-middle class brides, who are from ages 20-30 years old. The target bride is one who is having a traditional wedding ceremony, has put a lot of thought into the wedding process, wants to remember her wedding vividly, and wants the memories to be professionally done.

3. 3. The goal is to have about half of all brides call the company or check out the website to receive more information on the packages available and ultimately book a package for their wedding.

4. 4. Ethos: This ad establishes credibility by using stills from weddings they have videotaped throughout the advertisement. The use words that emphasis their professionalism such as “unobtrusive” and “authentic” this helps the reader develop a relationship with the videographer that is based on mutual understanding and expectations of the business. This helps them feel as if the company knows and understand their individual wedding.

Pathos: The ad helps the reader feel at ease by describing in single words their approach; the use of simplicity solidifies this effect. It also inspires the reader to imagine their wedding day as perfect with very picturesque photographs that convey a number of different emotions, such as fun, to romance, to fairytale circumstances.

Logos: The primary source of logos is the use of “Willamette Valley’s Premier Wedding Video Specialist”. This conveys that the individual deserves to have the one who is the best of all the videographers in the area. There is very little logic in this argument but the audience would probably not respond to logos since the wedding is not a time to think things through and make a choice accordingly.

5. 5. I feel that this ad is effective primarily because of the use of pathos. Weddings are traditionally an emotional and relationship based occasion especially for the bride. This event is also closely tied to dreams and aspirations, so the use of emotional expectations is important. Since the ad focuses on inflicting many different emotional responses the bride will find this company more relatable and therefore decide to visit this company’s website or call them to get more information on their packages or book a date.

Testing

This blog is just to make sure that the blog works!